Google PageRank Technology

PageRank Technology: PageRank reflects their view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that they believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results.

PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value. They have always taken a pragmatic approach to help improve search quality and create useful products, and their technology uses the collective intelligence of the web to determine a page's importance.

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